CRM

Salesforce Enlists IBM Watson’s Help And Opens “Einstein” AI Layer To All Customers

What Happened
Salesforce is opening up “Einstein,” the artificial intelligence layer of its various cloud-based CRM software products, to all customers. This allows users of Salesforce…

LiveWorld Debuts Tool For Managing Conversations On Messenger

What Happened
LiveWorld, a social media software provider, released a product earlier this week to help brands better manage the various streams of conversations across social and messaging platforms in real time. The…

Kate Spade’s Aggressive In-store iPad Integration

In a world where shoppers can access limitless inventory and product information, Kate Spade needed to give shoppers a reason to come in-store. In response, the luxury retailers swapped out paper signs for iPads that display pricing and…

CEO of Aetna personally engages with upset member via Twitter

The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Why Tech Companies Will Take More Calls In The Future