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IPG Media Lab

The media futures agency of IPG Mediabrands

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Jul 25, 2016

Verizon To Acquire Yahoo’s Core Assets For $4.8 Billion

What Happened
Verizon announced on Monday morning that it has reached an agreement to acquire Yahoo’s core assets, primarily its internet business along with some real estate, for $4.8 billion in cash. Verizon says it plans to…

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Apr 27, 2016

Videology Integrates Nielsen Data To Enable Combined TV And Online Targeting

What Happened
Videology, a New York-based video ad firm backed by Comcast, has added Nielsen data to its platform to help ad buyers target and measure the same audience across TV and digital…

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Mar 14, 2016

SXSW 2016: Buzzfeed Launches New Ad Product To Help Brands Reach Social Audience

What Happened
Buzzfeed, master of viral videos and sponsored content, announced at SXSW on Saturday that it is launching a new premium ad product designed to help brand advertisers better…

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Feb 22, 2016

NBCUniversal Launching New Ad Division For Data-Driven, Multi-Channel Targeting

What Happened
NBCUniversal is launching a new division designed to allow marketers to target audiences across its TV, digital platforms, and social media channels. Dubbed Audience Studio, the…

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Mar 31, 2015

Event Recap: Top Themes From IAB Mobile Marketplace 2015

On Monday, the Lab attended the Mobile Marketplace 2015 event organized by Interactive Advertising Bureau (IAB) to hear what industry leaders have to say about some of the biggest challenges in mobile marketing, including…

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Mar 27, 2015

Event Recap: Three Themes From The 4A’s Transformation Conference 2015

Every year since 2009, ad agency leaders have gathered to discuss ongoing trends and the future of the ad industry in the annual 4A’s (American Association of Advertising Agencies) Transformation Conference…

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Feb 23, 2015

How IFTTT Just Made App Automation Simpler

Read original story on: TechCrunch

IFTTT, the leading platform for app automation, has been quite popular with developers and early adopters, and now the company is trying to make the tech more accessible to more consumers by…

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Jan 21, 2015

By The Numbers: Google And Facebook Fighting Over Social Logins

According to recent research by Statista, in the past year, Google has been narrowing its gap on Facebook in the fight over third-party social logins. Back in the last quater of 2013, Facebook had a 10% lead on Google in…

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Dec 19, 2014

Best Of The Lab 2014: OTT Flourishes As Big Data Gets Personal

The past year saw monumental growth for the over-the-top (OTT) market, as more brands and content providers jumped in this flourishing market. You can read our extensively researched white paper to learn about the OTT…

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Oct 1, 2012

More Americans Getting News From Mobile and Social as Print, TV Decline [STUDY]

More Americans Getting News From Mobile and Social as Print, TV Decline [Study]