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IPG Media Lab
The media futures agency of IPG Mediabrands
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Culture
Richard Yao
in
IPG Media Lab
Jul 26
The Rise and Fall of a “Brat Summer”
And what brands can learn from it
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Aditya Kilpady
in
IPG Media Lab
Jun 11
Outlook 2024: Southeast Asia POV
How businesses and brands can reshape life, culture and behavior in…
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Richard Yao
in
IPG Media Lab
Aug 3, 2023
Barbenheimer Revived Mass Passion for Movies — But Is This a One-Off?
Can Hollywood learn the right…
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618
14 responses
Katy Geisreiter
in
IPG Media Lab
Sep 9, 2021
Goop, “That Girl,” and the Evolution of Wellness as Luxury
How the high-end wellness market is evolving and what luxury brands need to know
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6
Scott Elchison
in
IPG Media Lab
Apr 9, 2021
Lab Podcast — Episode 109
Meme Culture Deep-Dive (Ft. Alan Schaaf & Jake Tapleshay from Imgur)
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Richard Yao
in
IPG Media Lab
Apr 8, 2021
Are Video Games Becoming More Like Netflix? The Answer Is Complicated
Taking stock of the video game…
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116
Richard Yao
in
IPG Media Lab
Aug 27, 2020
What TikTok Tells Us about the Future of Music Business
And what the trajectory of the music business…
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125
1 response
Scott Elchison
in
IPG Media Lab
Feb 24, 2020
Lab Podcast — Episode 58
The Age of Anxiety feat. Brain.fm
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Richard Yao
in
IPG Media Lab
Feb 6, 2020
The Cultural Impact of the 2020 Super Bowl
The biggest trends related to media and technology, and…
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3
Richard Yao
in
IPG Media Lab
Dec 19, 2019
2019 in Review: Dealing with the Unintended Consequences
A roundup of this year’s winners and losers…
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