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IPG Media Lab

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Jan 20, 2017

Amazon Ramps Up Paid Search And Launches Virtual Dash Buttons

What Happened
Amazon is launching a paid search product as it seeks to monetize the heavy ecommerce traffic the site commands. A recent survey shows that nearly half of online shoppers start their search on Amazon, so it is…

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May 16, 2016

How Brands Can Use Amazon’s New IoT Dash Buttons

What Happened
Amazon is now allowing anyone to create their own Dash Button with the release of a programmable version. While looking pretty much identical to existing Dash Buttons, which enable one-push reordering of products from one of more…

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Jan 19, 2016

Amazon Brings Automatic Reordering To More Connected Home Devices

What Happened
Following Whirlpool’s announcement at CES to incorporate Amazon’s Dash Replenishment Service (DRS) into its smart appliances, Amazon has announced today that a slew of connected devices have gained…

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Sep 3, 2015

Amazon Expands Dash Button Program To Add More Brands

What Happened
Now that all prime members can get their own dash buttons, Amazon is expanding the program from 18 brands to include a total of 29 different brands, adding new household names such as Orbit, Smartwater, and L’Oreal…

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Jul 30, 2015

Amazon Starts Selling Dash Buttons For $4.99 A Piece

What Happened
The much-hyped Amazon Dash Buttons are finally here, available for all Prime members to purchase at $4.99 a piece. Back when it first launched four months ago, the bluetooth-enabled gadgets were initially offered for free to…