Data

Data Privacy Is Becoming A Luxury Good

Brands need to restore the balance of the data-value exchange

CES 2019 Day 0 Recap

The data story, told through three pre-show events

Niantic Marks Pokémon Go’s One-Year Anniversary With DOOH Campaign

What Happened
Niantic, the company behind Pokémon Go, is celebrating the one-year anniversary of its smash hit game with a digital out-of-home campaign that utilizes real-time data to highlight its global…

Google And Ivyrevel Developing App That Design Dresses Based On Personal Data

What Happened
Google is teaming up with Ivyrevel, an online-only women’s fashion brand backed by H&M, to develop an Android app that can design a dress for you based on your contextual and activity…

Mondelēz Will Trade A Pack Of Trident For Your Fitness Data

What Happened
Mondelēz gets into wearable data with a holiday campaign for its Trident gum brand. As part of its Trident’s C.H.E.W. (Change Health Every Week) campaign that rewards shoppers for staying healthy during the…

The Trigger SXSW: Charlie Karstrom, Gimbal