Deep Linking

Bitly Now Lets Brands Track Links By Channel

What Happened
Popular link-shortening service Bitly has added a new measurement tool named Bitly Campaigns, which allows marketers to create and track links across multiple channels, such as Facebook, Twitter, web pages, emails, text messages, or even…

Facebook To Make Its In-App Content Searchable By Google

What Happened
Google’s effort to keep its search engine relevant in a mobile-first world just got a boost from one of its biggest rival. On Friday, Facebook began allowing Google to crawl and index its mobile app. Google searches on…

Fast Forward: Google Now is the New Search — How To Stay Visible

Editor’s Note: FAST FORWARD is a new Lab product that aims to be your go-to guide to tech-driven changes in the media landscape. It is a FAST read for you and a simple FORWARD for your clients and team. This is the…

The Trigger SXSW: Mike Dudas, Button

AppURL Wants To Link Between Mobile Apps

A new initiative by mobile app search engine Quixey aims to integrate “deep linking” with standalone mobile applications. The initiative is called AppURL and would allow users to navigate between individual apps from within them, calling restaurant reviews in…