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Devora Rogers

IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Google wins big with AdMob ruling

Despite the growing rivalry between Google and Apple, the FTC approval of Google’s AdMob purchase proves the tech giants are indispensable to each other on at least one effort — circumventing antitrust scrutiny. Despite tough talk from members of the FTC in recent…


Prophesee: Engaging consumers online

After nearly three years managing the social media and healthcare practices at the Lab, Raquel Krouse recently joined the Initiative Media team as SVP, Director for Prophesee social solutions, the agency’s social media unit. We sat down to talk about her new role…


3D hits critical mass…at least in our minds

Still high off the heels of watching Avatar, we at the Lab are eager to see some of the 3D products to be featured this week at the Consumer Electronics Show in Las Vegas. Yes, everyone knows Avatar probably changed the future of filmmaking (with a good…


What will be heir to the Twitter throne?

(Originally published in iMedia Connection)

There is no easy answer to the question, What will be the next Twitter? Yesterday, it was Friendster and then MySpace; today we are hooked on YouTube, Facebook, and, undeniably, Twitter —…