Digital

This Presidential Election Will Be Live Streamed

What Happened
Tuesday’s Democratic debate drew a record 15.3 million live viewers for CNN. More impressive, however, is the number of people that watched the debate via CNN’s live streaming feed via its mobile apps, website, and Apple TV…

Event Recap: Ad Age Digital Conference 2015, Day One

Top industry reporters and some of the biggest brand, technology, and media leaders — including the IPG Media Lab! — gathered for the annual Ad Age Digital Conference to discuss what the “post-digital” world means for advertisers. Some of…

SXSW 2015: The Six Most-Talked About Digital Brand Activations

As our time here at the legendary interactive festival winds down, here is a look back at the 10 most talked-about brand activations:

1. Studio uses Tinder to promote Ex Machina
   Some festival-goers…

Why Facebook Is Relaunching The Atlas Ad Platform

Kicking off Advertising Week here in New York, Facebook announced their plan to relaunch the Atlas ad platform next week. Updated with powerful new features like cross-device targeting and offline sales tracking, the Atlas platform is poised to…

DirecTV Invests in FreeWheel, Monetizes Online Content

DirecTV is making big moves towards the standardization of monetized online video content. This week they announced their strategic investment in video ad company FreeWheel in an effort to improve monetization of its new digital…

Digital Storytelling: NYT’s ‘Snow Fall’

To see an example of a newspaper innovating their digital offering, check out the New York Times’ special Snow Fall project. Using interactive graphics, media and a well written narrative, snow fall details a freak avalanche in Washington State but more…

IAB Report: Internet Ad Revenues Up 18%

According to a recent IAB report, marketers are grappling with newer platforms like mobile and digital out of home, but overall the online advertising industry is in great shape. Total online ad revenue reached 9.2 billion dollars in q3, up 18 percent from one…

Clear Channel installs 10,000 NFC-enabled OOH displays in the UK

Clear Channel installs 10,000 NFC-enabled OOH displays in the UK

What’s More Important: Native Ads or Programmatic Buying? | Digiday

Measuring The Impact Of Native Ads And Programmatic Buying