Digital Ads

Read original article on: Marketing Land

In an interview at the Code Conference this Tuesday, Snapchat CEO Evan Spiegel did his usual round of horn-tooting about the rapid growth of the app, hinted at an ambitious plan…

Earlier last week, a Financial Times report claimed that several mobile network operators in Europe were planning to block online display ads as a way to attack Google’s domination of digital ad revenue. Whether this will actually be implemented…

Read original story on: Financial Times

A recent report claims that some mobile network operators in Europe are planning to start blocking online ads to target Google’s stranglehold on digital ad revenue. The…

Read original story on: CNN Money

Mondelez International has inked a global partnership with marketing tech firm ChannelSight to ramp up e-commerce sales across its digital platforms, including brands’…

According to a new eMarketer study, mobile advertising is set to take over digital ad spending in the States, surpassing spending in desktop advertising as early as next year. And its growth is not showing any sign of slowing…

Read original report on: magnaglobal.com

Our sibling agency MAGNA GLOBAL released their annual Global Ad Forecast for 2015 earlier today. Here are the top five statistical highlights:

Download the report here.

The Lab teamed up with YuMe to explore a new measurement frontier: Attentiveness & Receptivity.