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IPG Media Lab
The media futures agency of IPG Mediabrands
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Digital Marketing
Richard Yao
in
IPG Media Lab
May 9
IAB 2024 Newfronts Recap
An aggregated recap of three key trends and must-know announcements coming…
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4
Kelvin Mak
in
IPG Media Lab
Mar 10, 2023
Outlook 2023: The Canadian POV
How the four tech and media trends from our Outlook 2023 report is…
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27
Richard Yao
in
IPG Media Lab
Feb 17, 2023
The AI Search Era Is Upon Us — How Long Will the Adoption Curve Be?
Depending on which you think…
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101
Richard Yao
in
IPG Media Lab
Dec 16, 2022
Ten Questions on Tech & Innovation for 2023
Highlighting key aspects of digital media and innovations…
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106
2 responses
Richard Yao
in
IPG Media Lab
Feb 10, 2022
The Two-Fold Crisis of Facebook, and What It Means for Advertisers
Facing an existential crisis on top of a near-term financial crisis, Facebook’s bet on Meta is more important than ever — but can they…
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Richard Yao
in
IPG Media Lab
Jul 15, 2021
On the Budding Convergence of Digital Media Platforms
Netflix is getting video games, Instagram wants…
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1
Richard Yao
in
IPG Media Lab
Dec 5, 2019
Augmented Reality 2020: Through the Looking Glass
Looking back on year zero of scalable AR ads and…
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16
Scott Elchison
in
IPG Media Lab
Aug 16, 2018
Lab Podcast: Episode 22
Brand Trust in the Digital Age feat. Jort Possel
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1