Digital Out Of Home

On Thursday afternoon, IPG Media Lab attended a media event for LinkNYC, an ambitious project that will turn old payphone sites in New York City into a network of state-of-the-art kiosks that offer free services like high-speed Wi-Fi, phone calls, and…

Still high off the heels of watching Avatar, we at the Lab are eager to see some of the 3D products to be featured this week at the Consumer Electronics Show in Las Vegas. Yes, everyone knows Avatar probably changed the future of filmmaking (with a good…

Augmented reality is everywhere right now. Some are questioning whether it is a fad, or could it be a viable tool for marketers. Yes, there are some technical bugs to be worked out and some ill conceived campaigns but used strategically and…

It can be scary for marketers to put the first foot down in the vast landscape of Digital Out-of-Home Ad Networks. Helping brands make large strides in the space is Adcentricity, an aggregator of DOOH Networks, that adds a level of human know-how to strategic campaigns. Now…

The Digital Signage Expo (DSE) has been an informative resource for insight into the current and future opportunities for marketers in digital out-of-home. This year’s conference in Las Vegas was no exception, but agencies and marketers…

Aside from attending sessions and roaming the floor, I attended TruMedia’s Proactive Marketing (PROM) kick-off, where Suzanne Alecia, OVAB President, Paul Lindstrom, SVP Nielsen OnLocation, and…

This is part of our best-of 2008 series, previously featured on our newsletter, Advance.

There have been some great steps forward for Digital OOH this year, especially for video networks. The first bit of good news came from the…

It’s been a good year for DOOH. This year’s growth, aggregation and standardization guidelines have all strengthened opportunities across the industry for agencies and brands. Here are a few notable DOOH triumphs from 2008: