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IPG Media Lab

The media futures agency of IPG Mediabrands

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Jul 25, 2016

Teads Enables Brands To Buy 360-Video Ads On Popular Sites

What Happened
Teads, an online ad marketplace that handles the video ads on sites such as Mashable, The Guardian, and Forbes, has added support for 360-degree video to its inRead toolkit for advertisers. This addition allows…

IPG Media Lab in IPG Media Lab

May 3, 2016

Publishers Bullish On VR And 360-Degree Videos At NewFronts

What Happened
Another year, another round of NewFronts where digital publishers tout their viewership numbers and hawk their video ad products. This year, a number of publishers seem to be quite bullish on virtual reality tech…

IPG Media Lab in IPG Media Lab

Oct 6, 2015

Continuing its grand plan of swallowing digital publishers and creating its own ecosystem, Facebook has started adding food critics’ reviews from to pages of restaurants. By…

Teads Enables Brands To Buy 360-Video Ads On Popular Sites

Publishers Bullish On VR And 360-Degree Videos At NewFronts

How Brands Can Make Use Of Twitter’s New “Moments” Feature

How Snapchat Revived Its Discover Content Channel

Facebook Adds Critics’ Reviews To Restaurant Pages