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IPG Media Lab

The media futures agency of IPG Mediabrands

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Oct 14, 2016

Google Launches Conversions API For DoubleClick To Improve Offline Attribution

What Happened
Google has introduced a Conversions API for its display ad network DoubleClick, allowing advertisers to connect offline activities like in-store purchases and phone bookings to…

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Oct 7, 2016

New York Times To Improve Banner Ads With New Dynamic Ad Unit

What Happened
The New York Times says it is moving away from standard banner ads and replacing them with a proprietary display ad format called Flex Frame. Designed to be more “native” on its website, the new format will…

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Mar 22, 2016

Spotify Extends Full-Screen Display Ads To Mobile

What Happened
Spotify is bringing its full-screen desktop display ads to mobile in an attempt to grab more attention of mobile users. Starting today, the music streaming service is offering a new mobile ad unit dubbed Overlay Mobile, which…

IPG Media Lab in IPG Media Lab

Jul 28, 2015

Instagram Display Ad Sales Soon To Overtake Google And Twitter

What Happened
According to a new eMarketer report, Instagram is set to generate $2.81 billion in ad sales by 2017, making it bigger than Google and Twitter in terms of U.S. display ad sales. Such an optimistic projection…

IPG Media Lab in IPG Media Lab

May 13, 2009

Standards Stand-off Over Online Ads

Earlier this year, MSNBC .com President Charles Tillinghast said that while high end video, custom brand units, and low end contextually targeted text links maintained steady sales volume, the trouble was in the middle of the market: Traditional display ads. These…