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IPG Media Lab

The media futures agency of IPG Mediabrands

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Scott Elchison in IPG Media Lab

May 23, 2019

Lab Podcast — Episode 42

D2C are going Out Of Home

IPG Media Lab in IPG Media Lab

Jun 13, 2017

Niantic Marks Pokémon Go’s One-Year Anniversary With DOOH Campaign

What Happened
Niantic, the company behind Pokémon Go, is celebrating the one-year anniversary of its smash hit game with a digital out-of-home campaign that utilizes real-time data to highlight its global…

IPG Media Lab in IPG Media Lab

Jul 19, 2013

Magnum Targets Taxi Cab Ads When It’s Hot

A buzzworthy campaign for Magnum Ice Cream will only display ads on the roofs of taxi cabs when it’s hot out. Using a remote deployment system that allows for real-time updates over 3G, Magnum’s OOH partner, BrightMove Media can target ads when it exceeds a…

IPG Media Lab in IPG Media Lab

Feb 1, 2010

Extending cause marketing reach through DOOH

It is amazing how the world can unite during times of tragedy. The outpouring of support for Haiti by individuals, celebrities, governments, and the media has been overwhelming. DOOH Networks are also participating in the fundraising efforts. Matthew…

IPG Media Lab in IPG Media Lab

Jul 30, 2009

Packaging ROI insight for DOOH

It can be scary for marketers to put the first foot down in the vast landscape of Digital Out-of-Home Ad Networks. Helping brands make large strides in the space is Adcentricity, an aggregator of DOOH Networks, that adds a level of human know-how to strategic campaigns. Now…

IPG Media Lab in IPG Media Lab

Mar 5, 2009

Digital signage industry reaches out to ad agencies

The Digital Signage Expo (DSE) has been an informative resource for insight into the current and future opportunities for marketers in digital out-of-home. This year’s conference in Las Vegas was no exception, but agencies and marketers…

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IPG Media Lab in IPG Media Lab

Feb 27, 2009