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IPG Media Lab

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Dynamic Ad

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Mar 6, 2017

Highway Billboards In Moscow Is Targeting Drivers Based On Which Cars They Drive

What Happened
Synaps Labs, a startup that focuses on dynamic digital out-of-home ads, has started testing its digital billboard along the highways in Moscow, enabling the billboards to change…

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Feb 23, 2017

Pandora To Launch Dynamic Audio Ads and Sequential Messaging

What Happened
Pandora is planning to bring dynamic creatives to audio ads. The streaming service is teaming up with UK-based dynamic ad tech vendor A Million Ads to target consumers in real time with personalized messages…

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May 11, 2016

Retargeting Ads Come To Instagram

What Happened
Advertisers on Instagram are now able to retarget users as the social network adds Dynamic Ads — a retargeting unit that Facebook launched last year — to its platform. This ad product enables data-driven ad customization so that users are served relevant…

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Apr 21, 2016

Google Brings Dynamic Ads To TV

What Happened
Google is making another play for a piece of TV ad spending with the introduction of a new dynamic ad tool. With DoubleClick Dynamic Ad Insertion, TV broadcasters and content distributors will be able to customize the in-stream ads to deliver more relevant…

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Jan 25, 2016

Next Gen Advertising: Could Consumer Excitement Make All the Difference?

Written by Lena Phalen, Research Analyst at Lab’s Research Department

Right Now, We Have a Problem.
These days, consumers are constantly inundated with ads. Trillions of ads are…

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Jan 22, 2016

MillerCoors and IPG Media Lab Help You Discover The Music Of NYC Neighborhoods

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Jan 21, 2016

New Ad Tech Is Swapping Out The Old Ads In Podcasts

What Happened
Panoply, the Slate Group’s podcasting arm, introduced a dynamic ad platform called Megaphone, which can swap out the ads in old podcast episodes with new ones at the time they are downloaded. The platform allows for one-click…