What’s in store for digital in 2011? Brian Monahan, EVP, Managing Partner, IPG Media Lab offers his prediction in an interview for Ad Vision—a month long video series produced by Microsoft Advertising.  Brian was one of 30 global advertising experts…
CNET and the IPG Media Lab recently partnered on a research project to uncover how mobile apps are being used by consumers to make purchase decisions. The research specifically tested the CNET Reviews app to explore opinions, influence and opportunities for…
Ok, I admit it. I love new technology. I love getting new devices, figuring out how they work, learning what they can do for me. But increasingly, I find integrating new technology into my life harder and harder.
John Ross recently joined IPG’s Mediabrands to become President of the Emerging Media Lab. John brings 20 years of retail experience to the job, most recently as VP of Advertising and Marketing for Home Depot. I sat down with him during a recent visit to Los…
“Your tech savvy intern.” These were the words on the email subject line in response to a Craigslist ad we’d posted to fill an intern position. Needless to say, she got the job. As we come to the end of another semester, it seems fitting to reexamine the…
In the past two months, I’ve heard a fair bit of buzzing along the lines of “when are media no longer emerging, but emerged?â€Â Or “is xyz technology really ‘new’?â€Â And to all those asking this question, I have only one thing to say: You’re right.
With the 2009 Presidential Inauguration approaching, we wanted to share our findings on how Barack Obama and other presidential candidates made use of emerging media.
