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Emoji

Richard Yao in IPG Media Lab

Sep 28, 2017

The Rise of Interactive Visual Culture & What It Means for Brands

Is your brand ready for visual…

IPG Media Lab in IPG Media Lab

Feb 2, 2016

Two Brands Go For Twitter’s Million-Dollar Branded Emojis For Super Bowl

What Happened
Pepsi and Anheuser-Busch are among the latest brands to get their own branded emojis on Twitter, just in time for their Super Bowl campaigns this Sunday. Pepsi created an emoji of a Pepsi can…

IPG Media Lab in IPG Media Lab

Nov 17, 2015

Twitter Testing Multiple Emojis For Nuanced Responses

What Happened
Twitter users may soon be able to respond to tweets with more than just “hearts,” which replaced its star-shaped “favorites” just two weeks ago. The social network is reportedly testing a new reaction feature that contains…

IPG Media Lab in IPG Media Lab

Nov 16, 2015

How Toyota Is Using Custom Twitter Emoji To Connect With Football Lovers

What Happened
Automaker Toyota has become the latest band to join in on the branded emoji craze and partnered with Twitter for to reach football fans. Positioned as “a digital tailgate cheer,” Toyota will…

IPG Media Lab in IPG Media Lab

Sep 22, 2015

ABC Uses Custom Hashtag-Emoji Combo To Unlock Previews On Twitter

What Happened
Following Coca-Cola’s debut of the first-ever branded emoji on Twitter last week, ABC is tapping into the marketing potential of emojis to promote the new season premiere of its Thursday night lineup…

IPG Media Lab in IPG Media Lab

Sep 21, 2015

Are Branded Emojis The New Ad Unit for Twitter?

What Happened
Coca-Cola has partnered with Twitter to unveil a new custom emoji as part of its “#ShareaCoke” ad campaign. Previously, Twitter had only introduced these custom emojis for special events, such as promoting the upcoming new Star Wars…

IPG Media Lab in IPG Media Lab

Jun 18, 2015

LINE Launches Emoji Keyboard App To Lure New Users

Read original story on: TechCrunch

Earlier today, Japanese messaging app LINE introduced Emoji Keyboard, an iOS app that provides over 3,000 stickers and emoji for users to use in any app of their choice. Emoji and…

IPG Media Lab in IPG Media Lab

Mar 19, 2015

The Trigger SXSW: Michael Africk, InMoji

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Jul 22, 2014

Emoji-Only Messaging App Set To Launch

Yep, you read that right. Someone is making a messaging platform where its users are only allowed to communicate through those playful little icons known as emojis. The network, aptly named Emoj.li, has not officially launched, but it is currently accepting…

IPG Media Lab in IPG Media Lab

Feb 20, 2013

Library Of Congress Accepts First Emoji Novel

I can’t wait to buy my copy of Twilight translated into Emoji