Engagement

Verizon Media + MAGNA + IPG Media Lab presents: The Interactive Effect

New study finds interactive ad…

Twitter Launches Ad Product That Unlocks Content For Retweets

What Happened
Twitter is launching a new interactive ad product that lets brands offer exclusive content in exchange for user engagement. With the “Instant Unlock Card,” which hides a photo or video behind a call-to-action…

Facebook Lures Live TV Viewers With New Features

What Happened
To better compete with Twitter as the go-to second-screen platform for live TV viewers, Facebook has announced several new features that media owners can use to better engage with fans. Included in the announcement are new voting…

How To Cope With Facebook’s New Ban On Incentives

In its most recent update of platform policies, Facebook is putting an end to the widespread practice of offering reward or access to content to coax consumers into liking a Facebook page. Facebook is hoping this ban will ensure quality…

Tumblr: Better for Brands Than Facebook or Twitter?

Facebook and Twitter are the go-to channels that emarketers usually choose for social media marketing, but Tumblr says it just might have certain advantages over those two when it comes to brand engagement.

In Favor Of YouTube Comments

Users have spoken in outrage (as they do with any major change to a a major platform) over YouTube’s recent changes to comments. Main changes include Google+ integration, improved moderation tools and the ability to post publicly or privately. Despite the complaints of some…

WWE: A Case Study On Second Screen Effectiveness

If there is anything to be learned about WWE’s wildly successful second screen initiative, it’s placing a premium on audience participation. From airing video responses from viewers to audience polling that affects storylines, the WWE is…