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IPG Media Lab
The media futures agency of IPG Mediabrands
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Esport
Scott Elchison
in
IPG Media Lab
Aug 6, 2020
Lab Podcast — Episode 77
The State of Mobile Gaming (feat. Justin Warden, CEO of Ader, and streamer…
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Ryan Miller
in
IPG Media Lab
Jun 25, 2020
What Microsoft’s Decision to Shut Down Mixer Means for the Gaming Industry
And what it means for…
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5
Dante Leví Bautista
in
IPG Media Lab
Mar 12, 2020
Video: Tendencias del Juego por IPG Media Lab
Tendencias del CES 2020
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Scott Elchison
in
IPG Media Lab
Dec 4, 2019
Lab Podcast — Episode 52
The Future of Gaming
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Richard Yao
in
IPG Media Lab
Aug 8, 2019
What the Ninja-Mixer Deal Means For the Gaming Industry
And what brands need to do in response
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7
Scott Elchison
in
IPG Media Lab
Jul 11, 2019
The Difference Between Esports & Gaming
And why the distinction matters to brands looking to invest…
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29
Scott Elchison
in
IPG Media Lab
Jun 17, 2019
Event Recap: E3 2019
Key takeaways from the biggest gaming expo and what it means for brands
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4
Richard Yao
in
IPG Media Lab
Nov 15, 2018
Gaming as a Cultural Force
How gaming and esports achieved mainstream popularity, and what marketers…
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143
3 responses
Angel Mendoza
in
IPG Media Lab
Jul 31, 2018
Event Recap: Overwatch League Grand Finals
We witnessed in person the highly engaging spectacle of the leading esports tournament
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13
Richard Yao
in
IPG Media Lab
Jul 5, 2018
The Future of Content, Part III: Live Content
How the decline of live viewing interplays with the rise of live streaming, and what it means for brands
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7