On Thursday, February 25th, the Media Lab attended the NY MusicTech Meetup. The groovy event was hosted at the Harman store on Madison Avenue where a number of interesting music startups demonstrated their products for the crowd.

IPG Media Lab in IPG Media Lab

Jan 14, 2016

Event Recap: NJ Tech Meetup #68

On Monday, January 11th, the Media Lab attended the 68th New Jersey Tech Meetup. The guest speaker for this first meetup of the year was Mark Gerson, the co-founder and Chairman of the Gerson Lehrman Group and of Thuzio, a service that connects businesses to celebrities for…

IPG Media Lab in IPG Media Lab

Nov 4, 2015

Event Recap: November 2015 NY Tech Meetup

The New York Tech Meetup is the largest meetup group in the world with over 47,000 members from the tech community in NYC. On Tuesday, the Lab attended their monthly event to see some of the city’s most promising startups demo their products live. As…

IPG Media Lab in IPG Media Lab

Oct 26, 2015

Event Recap: NJ Tech Meetup #65

On October 20th, the Lab attended the 65th New Jersey Tech Meetup in Hoboken, NJ. As is tradition, the event began with three entrepreneurs introducing their startups, followed by a fireside chat with an industry veteran. This month’s speaker was Micah Rosenbloom, Managing…

IPG Media Lab in IPG Media Lab

Sep 23, 2015

Event Recap: Oculus Toybox Demo

Live from Oculus Connect in Hollywood, it’s IPG Media Lab. We’re on the ground trying the latest demos and covering the latest news from the conference.

Today the IPG Media Lab went hands-on with the Crescent Bay headset and Touch controllers as…

IPG Media Lab in IPG Media Lab

Sep 21, 2015

Event Recap: NJ Tech Meetup #64

On September 16, the Media Lab crossed the Hudson River to attend the 64th NJ Tech Meetup in Hoboken, New Jersey. This month’s meet up featured Kevin Ryan, founder of Gilt, Business Insider, MongoDB, and other tech startups. Mr. Ryan shared his experiences as founder and…

IPG Media Lab in IPG Media Lab

Sep 15, 2015

Event Recap: September 2015 NY Tech Meetup

Last week, the Media Lab attended the New York Tech Meetup on campus at NYU. A number of startups showcased demos of their products, with varying levels of marketing implications. The environment was an open forum and the only question that was off limits…

IPG Media Lab in IPG Media Lab

Sep 9, 2015

Everything Marketers Should Know From Apple’s iPhone 6s Event

Regular as clockwork, Apple’s annual iPhone launch event took place this afternoon in San Francisco, where the company unveiled some major upgrades to almost its entire product line. Here are the highlights from today’s…

IPG Media Lab in IPG Media Lab

Sep 9, 2015

iPhone 6s Presents New Features For Brands To Engage Mobile Users

Announced at Apple’s annual press event on Wednesday, the new iPhones, predictably named iPhone 6s and iPhone 6s Plus, may look similar to their precursors at the first glance. Upon a closer look, however, the newest…