Experiential

Mastercard Creates Experiential Record Store For Grammy Tie-In Campaign

What Happened
To promote its digital wallet service Masterpass, Mastercard has created a record store in Los Angeles that offer interactive music experience for music fans. As part of its #ThankTheFans…

Folgers Coffee To Sponsor A Life-Size Gingerbread House In NYC

What Happened
Folgers Coffee has signed on as a brand sponsor for a life-size gingerbread house created by Taste of Home, a food and entertainment publisher as part of its holiday campaign this year. Previously, the…

Equinox And West Elm To Open Branded Hotels As Experiential Marketing

What Happened
The newest emerging trend in experiential marketing is a seemingly audacious one — opening branded hotels to let consumers sample products and services during their stay. Luxury gym chain Equinox…

Taco Bell And Sony Set Up NYC Pop-Up To Showcase PlayStation VR Experiences

What Happened
Taco Bell is teaming up with Sony to combine the power of tacos and virtual reality in a joint marketing campaign. The two companies set up a pop-up arcade in New York City this week to…

Sony Taps Lyft To Promote Ghostbuster With Themed Rides

What Happened
Lyft will be giving out Ghostbuster-themed rides as part of a Sony Pictures’ promotion for the upcoming reboot. For a limited time in the first two days of July, lucky Lyft users in five U.S. cities will be able to…

How Brands Like Bandier Are Modernizing The Brick-And-Mortar Retail Experience

What Happened
With physical retail struggling to keep up with the growth of ecommerce, a number of brands have been experimenting with new ways to draw customers to their stores. In New York…

Mr. Robot Sponsors A Disruption-Themed Store To Promote New Season

What Happened
USA Network’s hacker drama Mr. Robot was a surprise hit last summer, and now the cable channel is taking a surprising approach to promote its upcoming second season. Working with concept store Story…

On Trend: Digitally Enhanced Experiences Are Taking Over Live Events

Attending a live event, such as a game or concert, is a unique experience, but increasing costs and crowd-induced inconvenience have driven more consumers to watch from the comfort of their living rooms. In order…

Rise of the Consumer Experience Economy