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Jun 2, 2017

Instagram Ads Can Now Link To Messenger Accounts And Bots

What Happened
Facebook is ramping up the cross-platform promotion among its popular properties by allowing brands to buy ads from Facebook to run on Instagram that link to a brand’s account in Facebook’s messaging app. This means…

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Apr 28, 2017

NatGeo Creates Einstein Chatbot To Promote New “Genius” Series

What Happened
To promote its new Genius series based on the life of Albert Einstein, National Geographic channel is resurrecting the renowned physicist as a chatbot on Facebook Messenger. To introduce a more human side of…

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Apr 6, 2017

Facebook Rolls Out M Assistant To All Messenger Users

What Happened
Facebook’s AI-powered chat assistant M is finally ready to meet the public, just in time for its upcoming annual F8 developer conference. M will analyze your messages in the Facebook Messenger app to understand your intent…

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Mar 9, 2017

Facebook Launches Its Latest Snapchat Stories Clone Messenger Day

What Happened
After months of testing in select markets such as Poland and Australia, Facebook today started to globally roll out its latest Snapchat Stories-inspired feature in Messenger. Dubbed Messenger Day, the…

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Mar 6, 2017

Facebook Updates Messenger Platform To Enable Menu-Guided Chatbots

What Happened
Facebook has updated its Messenger platform to allow chatbot developers to disable the natural text input in bot conversations, instead relying on a pre-configured menu of topics and replies to guide…

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Jan 25, 2017

Facebook Starts Testing Display Ads In Messenger

What Happened
Ads are coming soon to Facebook Messenger as the social network announced its plan to start testing display ads in its chat app, which now counts over one billion monthly active users, in Thailand and Australia in the coming weeks…

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Oct 24, 2016

Facebook Adds PayPal Payments And Notifications To Messenger

What Happened
Facebook continues to build out the ecommerce capability of its messaging platform as it adds support for PayPal. Select U.S. users now have the option to link their PayPal accounts to their Messenger accounts…

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Oct 5, 2016

Shopify Makes It Simple To Set Up Shop On Facebook Messenger

What Happened
Shopify is expanding its partnership with Facebook to make it easier for brands and merchants to start selling directly on Facebook Messenger. A new “Shop Now” button will appear when a user starts chatting with…

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Sep 28, 2016

Johnnie Walker Would Like To Chat With You About Whiskey

What Happened
Whisky brand Johnnie Walker is embracing conversational interfaces as it launches a branded Alexa Skill and a Facebook Messenger chatbot. The Alexa Skill aims to aid product discovery by recommending whisky blends…

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Aug 16, 2016

Facebook Messenger Sets 24-Hour Reply Window For Bots, Tests Subscription Messaging

What Happened
Facebook has updated its Messenger platform policies to force chatbots to be more active and responsive. Chatbots on Messenger now only have 24 hours to respond to a message…