Fitbit

Why Google Bought Fitbit

What the deal means for the wearable market and beyond

Fitbit Becomes The First Wearable Company To Integrate With Amazon’s Alexa

What Happened
Another day, another new skill added to Amazon’s virtual assistant service Alexa. Today, Fitbit unveiled its integration with Alexa, which allows users to get their daily fitness stats…

Why FitBit Chose Not To Support Apple’s HealthKit, For Now

The wearable fitness device company Fitbit has stated in a recent post on its community forum that it has ‘“no current plans” to support Apple’s HealthKit system. It’s an odd decision given that Fitbit Flex was prominently…

Fitbit Gets A Fashion Makeover by Tory Burch

The flirtation between tech and fashion continues as Tory Burch introduces a new accessory collection, which includes a pendant, a bracelet, and a pair of silicone bands, all designed to help you wear your Fitbit Flex with style. Now all the techy…

More Reality TV To Incorporate Activity Tracker FitBit

CBS is integrating Fitbit Flex activity trackers into this season of “Big Brother,” letting viewers track the contestants’ indoor movement and other physical data. Although this is the first time a wearable technology will be…

FitBit Partners With HTC

As health and fitness trackers become more and more of a mainstream item, smartphones and brands continue to look for new ways to bring them into their offerings. HTC’s new HTC One (M8) isn’t the first such item to do this with their phone, but it’s the first to partner with…

Barriers To Wearable Adoption

Wearables were undoubtedly one of the categories at CES with the most growth potential. With embedded sensors, these wearables can measure everything from calories consumed to steps taken and hours slept. As this Fast Co article points out, however, there are some serious…