Ford

CES 2018 Day 1: Ford Keynote Recap

The Automaker Unveils Its Grand Plan for the Future of Mobility

Ford Tests Automated Kiosks For 24/7 Vehicle Drop-Off Service

What Happened
Ford is working with Panasonic and GoMoto, a company that specializes in car dealership technologies, to create Smart Service Kiosks that allow car owners to drop off their vehicles for repairs or basic…

Ford Partners With Slingbox To Bring Live TV Into 2018 Expedition Model

What Happened
Ford is revamping its in-car infotainment system by integrating traditional TV service into its vehicles, starting with the 2018 Expedition model. To support cable streaming capabilities, the…

Ford Wants To Take You On A VR Ride Through Paris

What Happened
Ford is set to remake a 1976 short film “C’etait un Rendez-Vous” into a VR experience. Working with Claude Lelouch, the noted French filmmaker who helmed the original cult classic, Ford will transport the eight-minute early…

Ford Brings Connected Features To Older Models, Opens Mobility Experience Studio

What Happened
To enhance the connectivity of its vehicles, Ford introduced a new piece of SmartLink OBD accessory that brings retrofitted connected features to its Ford and Lincoln cars dating…

Ford Buys Pre-Roll Spots On CW Network’s Twitter Videos

What Happened
Ford is teaming up with the CW network to target young Millennial audiences on Twitter. The automaker is committing to pre-roll ad spots on select videos posted by CW’s official Twitter account in a first-ever Twitter…

Snapchat Extends Ads In Stories To More Brands

What Happened
Snapchat is opening up its Snap Ads that appear in between user-generated Stories to more brands. To ensure a good user experience, Snapchat is reportedly capping this ad unit to three views per day for each user, regardless of how…

How Ford Leverages Fashion Partnerships To Promote Fusion

What Happened
Ford is looking outside the auto industry to promote its Fusion model. The company launched the Fusion Labs workshop in June and partnered with two sustainable fashion labels, 69 Denim and RTA Crew and Collective, to…

Google, Ford, And Uber Team Up To Lobby For Driverless Cars

What Happened
Google, Ford, Volvo, Uber, and Lyft announced on Tuesday that they are forming a coalition to speed up the introduction of self-driving cars to the market. The new lobbying group, named the Self-Driving Coalition…