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Foursqaure

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Dec 14, 2016

Foursquare Teams Up With Nielsen To Map Offline Attribution Of Online Ads

What Happened
Foursquare is teaming up with Nielsen to track the offline attributions of online ads, especially in terms of how they drive consumers into stores. As part of the partnership, Attribution…

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Nov 15, 2016

Snapchat Teams Up With Foursquare For Better Targeted Geofilters

What Happened
Snapchat is set to improve its location-based ad products by striking a data deal with local discovery and recommendation service Foursquare. This deal will provide brand marketers with access to…

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Jul 26, 2016

Foursquare Adds Insights Dashboard To Attribution Product

What Happened
Foursquare debuted an offline tracking tool named Attribution Powered by Foursquare in February, and now the company is adding a dashboard to the system to offer brands real-time insights. The dashboard features…

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May 25, 2016

How Foursquare Turned Personalized Notifications Into A Chatbot

What Happened
Foursquare is jumping on the chatbot bandwagon with a new app called Marsbot, which learns about a user’s preferences for restaurants and bars from their Foursquare location data and recommends new places…

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Feb 23, 2016

Foursquare Launches Offline Attribution Tracking Tool

What Happened
Foursquare is launching a new tool named Attribution Powered by Foursquare to help brands connect digital ads to store visits. The tool is built on voluntary and non-incentivized participation by a panel of 1.3 million…

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Feb 12, 2016

Foursquare Adds Delivery Feature Thanks To Delivery.com And Button

What Happened
Local search and discovery service Foursquare is adding a new feature to its app. User can now order from any restaurant that supports orders via Delivery.com, which includes over 10,000 businesses…

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Apr 14, 2015

Foursquare Leverages Location Data Into New Ad Platform

Read original story on: VentureBeat

Today Foursquare unveiled its newest ad platform, Pinpoint, which enables brands to target Foursquare users based on where they’ve been. The platform isn’t limited to…