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Future Of Media

IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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A brief history of our brains and screens

Originally published in Media Magazine.

A screen is defined as a surface where pictures can be projected for viewing. This term is not just related to media, it defines it; the screen is the membrane that “mediates” or stands…


Glimmer of hope for newspapers

Just as things are looking grim for employers, workers, and the retail sector, new data reveals that newspaper websites are experiencing a 16% growth from a year ago in unique visitors.