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IPG Media Lab
The media futures agency of IPG Mediabrands
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Gaming
Ryan Miller
in
IPG Media Lab
Mar 28
Optimism Abounds at 2024 IAB PlayFronts: Recap
Gaming ad revenue hits new heights d
espite industry turbulence
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1
Richard Yao
in
IPG Media Lab
Feb 2
What Apple’s Recent App Store Policy Changes Mean for the Gaming Industry
Apple opens the gate for…
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361
5 responses
Ryan Miller
in
IPG Media Lab
Nov 2, 2023
The State of Gaming: What Brands Need to Know in 2023 & Beyond
On Microsoft’s ascendance in gaming & emerging in-game ad formats
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19
Thomas Trudeau
in
IPG Media Lab
Oct 20, 2023
Diagnosing the Disconnect: Ad Spending on Gaming Lags Despite Scale & Interest
What we learned from…
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19
Richard Yao
in
IPG Media Lab
Oct 6, 2022
Reassessing the Cloud Gaming Narrative
Decoding what the demise of Google Stadia means for the future…
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IPG Media Lab
in
IPG Media Lab
Jul 26, 2022
Lab Podcast: Episode 141
The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)
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Richard Yao
in
IPG Media Lab
Apr 21, 2022
What Marketers Need to Know About the Future of Video Games
The gaming industry is growing rapidly…
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4
Ryan Miller
in
IPG Media Lab
Apr 6, 2022
The State of In-Game Advertising
As seen at the inaugural IAB PlayFront conference
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7
Richard Yao
in
IPG Media Lab
Apr 8, 2021
Are Video Games Becoming More Like Netflix? The Answer Is Complicated
Taking stock of the video game…
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116
Dante Leví Bautista
in
IPG Media Lab
Mar 4, 2021
Perspectiva 2021: LatAm POV
Con la mirada puesta en el futuro describimos cuatro tendencias en América…
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