Tagged in

Gaming Insider

IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
More information
Followers
1.5K
Elsewhere
More, on Medium

Video game consoles amp up the video

Column originally featured on MediaPost

Game consoles are continuing their stealthy takeover of the living room. We’ve been seeing this trend for a while, but the pace is accelerating as the holiday season approaches.


How to avoid in-game ad debacles

Column originally featured on MediaPost

Last week, columnist Shankar Gupta noted the loading time debacle with “Wipeout HD”’s in-game ads. The story is a frightening one for marketers unfamiliar with the gaming space. What was essentially a…