What HappenedSnapchat is going all in on self-serve ad platform and tools to make it easier for brands advertisers to create video ads and launch their campaigns with three new initiatives. To start with, the company announced the…
What HappenedTwitter is adding a new feature to Direct Messages (DM) to make it a better customer support tool for brands. Now, when brands manage their Twitter DM through Twitter’s API, they can send call-to-action buttons via direct messages…
What HappenedNiantic, the company behind Pokémon Go, is celebrating the one-year anniversary of its smash hit game with a digital out-of-home campaign that utilizes real-time data to highlight its global…
What HappenedAs Apple announced at the WWDC event last week, the dedicated Podcast app will receive a makeover in the upcoming iOS 11. Now more details have emerged about this impending update, which…
What HappenedZelle, a digital payment network backed by more than 30 US banks, is ready to launch after six years in development. Major banks, including Chase, Citibank, Bank of America, TD Bank, and Wells Fargo, are…
What HappenedDutch airline KLM was one of the first airlines to create a chatbot for Facebook Messenger, now the airline company has expanded its bot action to Twitter and WeChat as well. Rather impressively, the bots are fluent in 10…
What HappenedL’Oréal continues to embrace augmented reality technologies to promote its beauty products. As part of a cross-promotion with the Cannes Film Festival, the cosmetic giant is allowing users of its popular…
