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IPG Media Lab

The media futures agency of IPG Mediabrands

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Feb 26, 2013

Google+ Sign-In Rivals Facebook Connect

In a direct play to rival Facebook, Google today announced Google+ Sign-In. It’s an answer to Facebook Connect that provides a single login interface for websites and mobile apps that brings user information onto third-party sites. In a now-familiar setup: the…

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Feb 7, 2013

Microsoft Outlook Attacks Gmail Over Privacy Concerns

Microsoft has been promoting its revamped Outlook email client in continued attacks on Gmail in its “Scroogled” campaign. With the tagline of “Think Google respects your privacy? Think again,” Microsoft systematically explains how Google…

IPG Media Lab in IPG Media Lab

Jul 23, 2012

Sources: Google’s Sparrow purchase cost under $25 million, will bring ‘beauty’ to Gmail | The Verge

Sources: Google’s Sparrow purchase cost under $25 million, will bring ‘beauty’ to Gmail

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Jun 27, 2012

With New “Inbox” Feature, Asana Is Looking More Like That Email Slayer We’re All Longing For | TechCrunch

With New “Inbox” Feature, Asana Is Looking More Like That Email Slayer We’re All Longing For

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Mar 4, 2010

The buzz around Google buzz

Google built an empire with a simple approach — make innovations to existing ideas and offer the best user-friendly product on the market.Â The formula worked with online search as it did with Googleâ€™s email service Gmail.Â Follow-up launches of Gchat and Gchat video were…

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Mar 20, 2009

When did you first hear about Twitter?

This week was a big week for the Lab. Not only did Google announce a new feature for Gmail that finally cracks the code on un-sending emails that were a bad idea, and not only did our favorite video recording device, Flip Video get bought for a ton of cash by…