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Hollywood
IPG Media Lab
The media futures agency of IPG Mediabrands
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Hollywood
Richard Yao
in
IPG Media Lab
Apr 12
What’s Old Is New Again for Hollywood
The revenge of ad-supported viewing, procedural shows, and other…
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10
Richard Yao
in
IPG Media Lab
Jun 29, 2023
Hollywood is Disillusioned with Streaming — What Comes Next?
Hollywood is losing faith in the…
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637
13 responses
Richard Yao
in
IPG Media Lab
Apr 13, 2023
A New Era of Branded Blockbusters Is Upon Us
From Super Mario Bros to Barbie, many tentpole movies now…
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729
8 responses
Richard Yao
in
IPG Media Lab
Jul 14, 2022
What Netflix’s Recent Woes & Moves Tell Us About the OTT Market
Brands should heed the shifting…
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1
Richard Yao
in
IPG Media Lab
Jul 25, 2019
The Shifting Business Models of Hollywood
How the film industry can pivot away from its hit-driven…
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56