Hotel

The Future of Travel

Lifestyle brands and voice assistants help curate personalized trip experiences…

Marriott Revamps Mobile App Based On User Activities

What Happened
Looking to enhance its customer experience on mobile, Marriott Hotel has updated its app based on guest feedback to offer a more intuitive user experience. The revamped app sports a “one-button” ergonomic design that is easy…

How St. Giles Hotels Is Crowdsourcing 360-Degree Content From Its Guests

What Happened
St. Giles Hotels is inviting its guests to help it create VR content by lending them 360-degree cameras to document their stays with. The hotel chain, which manages nine properties across…

Booking.com Rolls Out Chat Tool To Improve Customer Service

What Happened
Booking.com is getting on the chatbot bandwagon as it starts to roll out a chat tool for customers to communicate with the hotel they booked. The messaging tool, built entirely in-house, will be made available via…

HotelTonight Expands Its In-App Concierge Service

What Happened
On Thursday, last-minute hotel booking service HotelTonight announced it is extending its in-app concierge service Aces to users to over 30 cities around the world, including big metropolises like London and smaller towns like…

How Starwood “Hacked” Instagram To Take Hotel Reservations

What Happened
Starwood Hotels hacked Instagram to allow socially connected travelers to initiate the booking process right in the photo-sharing app. Working with digital shopping platform LiketoKnow.it, Starwood allows users to…

Marriott Develops Original Content For Branded VR Experience

What Happened
Guests at Marriott Hotels can now order a “VRoom Service,” which offers visitors virtual tours of Chile, China, and Rwanda, powered by Samsung Gear VR headset. The hotel created these distinct global travel…

Marriott & MIT Look At Hotels As Social Hub

As the emphasis of social networks continues to solidify, Marriott and MIT have begun to reinvent the hotel lobby as a social network. Called Six Degrees, the network matches up strangers in the hotel lobby, when business travelers would otherwise be…

Starwood Releases Google Glass App

Google Glass already has a host of third-party apps, but Starwood is one of the first major brands to develop on the platform. Starwood’s app will let users search and book hotel rooms, view photos of the resorts and even get turn-by-turn directions to a location…