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CES 2018: Day 2 Recap

Insights from keynotes on 5G and content industry, plus news round-up

Welcome back to our continued coverage of CES 2018, the biggest consumer tech show on the planet. Unlike the yesterday’s rainy gloom, it was a bright…

Hulu Launches Live TV Service In Beta, Adds NBC Programming

What Happened
On Monday, Hulu announced it has reached an agreement with NBCUniversal to add programming from NBC and Telemundo-owned networks to its upcoming live TV subscription. This rounds out all four major broadcasters…

Hulu Strikes Partnership With Strata For OTT Ads

What Happened
Hulu is teaming up with Strata, an ad buying and selling marketplace, to build an ad platform geared toward streaming video. Strata, whose software is used by 99% of broadcast stations as well as over 1,000 ad agencies, says this…

Hulu Shuffles Ad-Supported TV Content To Yahoo

What Happened
Hulu is set to end its ad-supported TV service as it aims to push for paid subscriptions. The free-to-watch content will be distributed via Yahoo as part of an expanded deal it inked with Yahoo for the impending launch of streaming…

Hulu Announces New Interactive Ads At NewFronts

What Happened
Hulu is expanding its interactive ads to target viewers watching in their living rooms, as the ad-supported streaming service announced a series of new ad deals at its NewFronts event on Wednesday morning. The company is working with…

Fox And Disney To Sell Skinny Bundle Via Hulu (Update: NBC Too)

What Happened
Hulu is reportedly planning a new SVOD subscription for both live and on-demand access to content from broadcast and cable channels owned by Disney and 21st Century Fox, such as ABC, Fox, ESPN, and FX, for…

Hulu’s Virtual Reality App Coming Next Month

What Happened
Hulu is ready to step into virtual reality. The OTT streaming service has made a VR app set to launch next month, around the same time Samsung’s consumer-facing $99 Gear VR headset starts shipping. Hulu is the latest video streaming…