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Apr 25, 2017

IBM Watson Upgrades Cloud Marketing Service By Adding Video & Behavioral Analysis

What Happened
IBM continues to expand the marketing capabilities of its cognitive computing service Watson as it announced two new features this week. First, the new Watson Marketing…

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Feb 16, 2017

IBM Partners With Visa To Make Its Waston IoT Platform Commerce-Ready

What Happened
IBM will equip its Watson IoT platform with Visa’s token technology to allow trusted connected devices to complete online orders for users within preconfigured permissions. This partnership will…

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Oct 27, 2016

GM Launches IBM Watson-Powered Ads In OnStar Go

What Happened
On Wednesday General Motors announced a partnership with IBM that leverages Watson’s cognitive computing capabilities to deliver personalized brand messages to drivers via its OnStar service. The program, named OnStar Go, aims to…

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Sep 27, 2016

NYC AdWeek 2016: The Weather Company Gears Up For Watson-Powered Cognitive Ads

What Happened
The Weather Company, which was acquired by IBM last year, is tapping the cognitive computing power of IBM’s Watson for a cognitive ad product. The first brand to try out the new ad…

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Sep 15, 2016

Chevy Taps IBM’s Watson For New “Fueling Possibilities” Campaign

What Happened
Chevrolet has found an innovative way to integrate IBM’s cognitive cloud service Watson into its new ad campaign called “Fueling Possibilities.” The campaign leverages Watson’s cognitive power to offer…

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May 23, 2016

How IBM Is Using Weather Data For Hyperlocal Marketing

What Happened
Since acquiring all the digital and data assets of The Weather Company last October, IBM has been looking to integrate the weather data into its marketing solution. Now the company has announced that it is combining The…

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Mar 3, 2016

Turner Enlists IBM’s Watson For Ad Insights

What Happened
In an industry first, Turner Broadcasting, owners of cable networks such as TBS, TNT, CNN, and HLN, has enlisted IBM’s Watson, the cognitive computing service, to help support its ad sales efforts. With Watson’s data-crunching power, Turner…

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Dec 15, 2015

The North Face Teamed Up With IBM Watson To Talk With Consumers

What Happened
Outdoor clothing brand The North Face teamed up with IBM Watson, a business solution platform capable of natural language processing and machine learning, to build a customer service tool on its website…

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May 6, 2015

Facebook To Supercharge Targeted Ads With IBM Partnership

Read original article on: Wired

Today, Facebook and IBM announced a new partnership that will see Facebook’s existing ad targeting technology integrated into IBM’s line of retail tools and services. By…

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Jan 22, 2015

IBM Unveils The Blockchain Of Everything

IBM has released a proof of concept for blockchain-powered Internet of Things devices called ADEPT, short for Autonomous Decentralized Peer-To-Peer Telemetry. The system design is fully distributed, secure, and open source. Primarily based on the blockchain…