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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Could Refund Of Virtual Goods Soon Be Viable?

Read original story on: The Verge

Virtual goods, which include a wide range of digital products from audiobooks to in-app purchases, have mostly been non-refundable transactions. But Steam, the popular online games platform…


By The Numbers: Mobile Purchase Habits

As mobile usage continues to rise, mobile spending is correspondingly increasing, growing 42% annually over a four-year period. Therefore, it is important for brands looking to conquer the mobile space to understand how and when average users are making…