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IPG Media Lab

The media futures agency of IPG Mediabrands

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Nov 14, 2016

French Department Store Deploys Augmented Reality For In-Store Experience

What Happened
French department store chain Galeries Lafayette is using mobile-powered augmented reality to engage shoppers with a unique in-store experience. Working with startup Sky Boy, the retailer…

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Jun 14, 2016

Facebook Partners With Square And Marketo To Track Offline Purchases

What Happened
A week after announcing its partnership with Quantium to improve its offline measurements, Facebook has once again stepped up its attribution game by partnering with Square and Marketo, both makers…

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May 16, 2016

How American Girl Is Modernizing Its Retail Experience

What Happened
Toy retailer American Girl is moving its New York flagship store from Fifth Avenue to Rockefeller Center with a revamped concept in fall 2017. The Mattel-owned brand is looking to reinvent its retail experience to offer…

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Nov 19, 2015

Ralph Lauren And Sephora Testing Interactive Retail Experiences

What Happened
In a bid to lure more customers into their stores, some retailers have been experimenting with new technologies to make their in-store experiences more fun and interactive. Ralph Lauren will soon start…

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Sep 23, 2015

Rebecca Minkoff Shows The Usefulness Of In-Store Behavioral Data

What Happened
Women’s clothing retailer Rebecca Minkoff opened its first “connected store” in SoHo, NYC last November, integrated with in-store tracking technology powered by eBay. The platform identifies how customers…

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May 3, 2015

McDonald’s Tested In-Store Beacons To Positive Results

Read original story on: Mobile Marketer

McDonald’s tested a new in-store proximity program at 15 McDonald Cafés in Istanbul, Turkey, sending beacon-enabled promotions to its customers via Shopping Genie, a…

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Apr 27, 2015

Chinese Jewelry Retailer Deploys In-Store Beacons Via WeChat

Read original story on: Mobile Commerce Daily

Chinese jewelry brand Chow Tai Fook teamed up with Beijing-based beacon-provider Sensoro to install a beacon-powered e-coupon distribution system that…

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Feb 12, 2015

Get Ready For A New Industry Standard for Mobile and In-Store Measurement

As reported by the Wall Street Journal, six ad agencies, including IPG Mediabrands, recently selected Placed’s attribution product as the preferred tool for digital to in-store measurement, signaling a…

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Oct 17, 2013

Mondelez Brings Personalized Recommendations In-Store

Amazon recommendations are a huge driver of purchase so why not bring that into the physical retail? That’s what Mondelez is planning for 2015, using Kinect technology to identify shoppers based on facial features and then displaying…

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Mar 18, 2013

Kate Spade’s Aggressive In-store iPad Integration

In a world where shoppers can access limitless inventory and product information, Kate Spade needed to give shoppers a reason to come in-store. In response, the luxury retailers swapped out paper signs for iPads that display pricing and…