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IPG Media Lab

The media futures agency of IPG Mediabrands

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Uber Partners With Local ISP To Provide In-Car Wi-Fi In India

What Happened
In its newest localization efforts, Uber has partnered with Bharti Airtel, an Indian telecom company, to provide free in-car WiFi for riders in India. This partnership also offers discounted phone plans for…

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Amazon Expands Prime Now And Web Services To Global Markets

Read original story on: TechCrunch & VentureBeat

Amazon has expanded Prime Now, its one-hour delivery service for Prime members, to London. An update to the Prime Now app notes the services is now…

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Guess Which Major Global Market Is Getting Free Internet From Facebook

Read original story on: TechCrunch

Following recent launches in Colombia and several African countries, Facebook’s charitable plan of entering emerging global mobile markets…

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Global Watch: How The Hike Messaging App Wins India

Editor’s Note: This marks the first entry of our new publishing series “Global Watch”, where we look at the emerging markets around the world and highlight stories that feature new, disruptive media and technology.

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India Becomes Facebook’s Biggest Market

As far as the number of active users is concerned, India is pushing to overtake the U.S. as Facebook’s biggest market. As of march 31, there are over 100 million active users in the country, whose increasing population of mobile phone subscribers means that…

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Huge BRIC Mobile Sales

Increasingly, brands that serve BRIC will need to pay closer attention to mobile platforms.