What HappenedAmazon has launched a new initiative that aims to entice more social influencers to plug for sales on its platform. Similar to the existing Amazon Affiliate program, which allows anyone to sign…
What HappenedAiming to accelerate its ecommerce growth and enhance its influencer marketing program, L’Oréal Canada is teaming up with Toronto-based mobile tech firm dubdub to leverage its “dubcandy” app to…
What HappenedFor its upcoming “Friendsgiving” holiday campaign, IKEA is working with Uber and social influencers to deliver free meal-planning kits to lucky customers. For a limited time on Nov. 19, Uber users…
What HappenedLive Nation is leveraging Wi-FI and geofencing at event venues to help brands discover social influencers at concerts in real time. For example, one unspecified brand sponsor recently…
What HappenedSnapchat is offering brands a new way to engage with consumers in the real world as it debuts an ad format called Snap to Unlock. Brands can work with Snapchat to create branded “Snapcodes,” QR codes…
What HappenedTwitter is set to open up its Moments feature to a select set of brands, influencers, and publishers, allowing them to create their own tweet collections. Besides Twitter’s own editorial team, Moments was previously only…
What HappenedIn a bid to reach a younger demographic, Mercedes-Benz has been working with a number of social influencers to promote its brand. With the launch of a content initiative named “MB Photo…
What HappenedSocial influencer marketplace FameBit has partnered up with ecommerce platform Shopify to make it easier for the 31,000 social media stars in Famebit’s network to set up their own digital storefronts. This will…
Pro Athletes On Twitter: League Execs Say Marketing Outweighs Gaffes
