What HappenedFacebook is ramping up the cross-platform promotion among its popular properties by allowing brands to buy ads from Facebook to run on Instagram that link to a brand’s account in Facebook’s messaging app. This means…
What HappenedInstagram has started testing direct response ad units in its Stories section, which hosts photos and videos that are available for 24 hours. Similar to the ones on Snapchat, this new ad format invites users to swipe up on a full-screen…
What HappenedIt looks like Facebook is not done copying Snapchat just yet. With its latest update on Tuesday, now Instagram users can try out so-called “face filters” in the…
What HappenedWith its latest update released today, Instagram revamped its private messaging feature Direct to unite both ephemeral and permanent messages in one inbox. Previously, the disappearing Direct Messages…
What HappenedFacebook’s first order of ad business in the new year is to ramp up its in-stream video ads. The social media giant has started testing 15-second-long mid-roll ads inserted in between videos select…
What HappenedLiquor brand Bacardi found a way to create a fun interactive DJ experience on Instagram to connect with its music-loving customers. Working with BBDO, Facebook’s Creative Shop, and Swizz Beatz…
What HappenedFacebook continues its relentless chase after the Snapchat users by adding live videos and disappearing messages to Instagram. Starting today, users can start live broadcasting within Instagram Stories. Unlike other popular…
What HappenedOn Thursday, Instagram updated its app to add some neat new features to its Stories feature. Besides a built-in Boomerang mode and support for tagging other Instagram users in Stories, this update brings an important…