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Instant Articles

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Apr 7, 2017

Facebook Adds Call-To-Action Buttons To Instant Articles

What Happened
Facebook has added some long-anticipated call-to-action units to Instant Articles, its program for fast-tracking web page loading on mobile. Facebook opened up Instant Articles to all publishers last year, making it…

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Oct 21, 2016

Facebook Adds 360-Degree Photos & Videos To Instant Articles

What Happened
Facebook continues to improve its mobile-optimized, fast-loading content format Instant Articles as it adds support for 360-degree photos and videos. This means publishers can now include 360-degree content in…

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Oct 13, 2016

Facebook Adds More Ad Options To Instant Articles

What Happened
Facebook has added some larger and more flexible ad units to Instant Articles as the company ramps up the monetization in the fast-loading, mobile-native format. Publishers can now bring more of their direct sold campaigns to…

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Jun 16, 2016

How Intel Is Embracing Facebook’s Instant Articles

What Happened
Intel has become the first brand to publish on Facebook’s Instant Articles as the brand seeks to reach more people with its branded content. Starting in 2012, the company has been operating a tech-focused digital publication…

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May 16, 2016

Facebook Continues Video Ad Expansion

What Happened
Facebook continues to roll out new advertising products, and they are staying focused on video. The social network is bringing pre-roll ads to video in News Feed as well as within Instant Articles. Quick serve restaurant Jack in the Box is one of the…

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Mar 11, 2016

Brands Get Another Tool To Publish Instant Articles

What Happened
Following last week’s announcement of a plugin that automatically generates Instant Articles pages for WordPress sites, brands are getting another tool to publish their content with Facebook’s fast-loading program. Facebook…

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Feb 26, 2016

Facebook Extends The Instant Article Experience To Ads With “Canvas”

What Happened
On Thursday, Facebook officially launched Canvas, an ad product that loads full-screen rich media right from the news feed, bringing a faster, cleaner mobile experience pioneered by Instant Articles…