Interpublic Group

Originally published in Media Magazine.

A screen is defined as a surface where pictures can be projected for viewing. This term is not just related to media, it defines it; the screen is the membrane that “mediates” or stands…

At the IPG Media Lab one of the things we track intensely is the ways in which consumers adopt new media technology into their lives.  As consumers have more options to connect with content, we’ve noticed a trend towards fully mediated lives. Just as the Rotarians eliminated Polio, the…

Each year, the IPG Media Lab issues its trends report. This year, on the heels of the Consumer Electronics Show, we are excited to announce our six big bets for 2011.