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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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Apple’s App Store Search Ads To Launch On October 5th

What Happened
Apple announced Search Ads in the App Store at this year’s WWDC event
, and now the Cupertino-based company is ready to release this much-anticipated ad product which will appear at the top of the App Store’s search results…


Google To Bring Beacon Interactions To iOS Via Chrome

What Happened
Google has updated its iOS Chrome app to integrate Physical Web
content into the “Today” view within the iOS Notification Center, where developers can make customized widgets for easier access and controls. While most…


Your Next Medical Trial Could Be Carried Out On iPhones

St. Jude Medical announced earlier this week that its new wireless spinal cord stimulation trial system has been approved by the FDA. The system uses Bluetooth and pairs with iOS devices to provide control to the patient and doctor…


Why Apple Blocked Third-Party Apps From Scanning For Installed Apps

Read original story on: The Information

Apple has blocked app developers from accessing that app-download data for ad targeting purposes as part of the company’s continued crusade to…