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Led by IPG Media Lab’s advisement, Interpublic Group (IPG) is taking a minority stake in Samba TV, a startup that specializes in advanced TV analytics. Following the…

As reported by the Wall Street Journal, six ad agencies, including IPG Mediabrands, recently selected Placed’s attribution product as the preferred tool for digital to in-store measurement, signaling a…

The Lab is very happy to report that our parent agency Interpublic has taken a minority stake in Placed, the Seattle-based mobile attribution company that we just featured in our partner spotlight last week. Placed measures mobile…

YuMe and IPG Media Lab, recently partnered on a research project to track relative attention level to video advertising in a lean forward PC experience vs. a lean back TV experience. Specifically, we wanted to know:

1. Do people pay attention…

What’s in store for digital in 2011? Brian Monahan, EVP, Managing Partner, IPG Media Lab offers his prediction in an interview for Ad Vision—a month long video series produced by Microsoft Advertising.  Brian was one of 30 global advertising experts…

Groupon is building an entire experience around these four simple words with a unique little app called Groupon Now. The idea is that users open the Groupon Now mobile application and are…

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At the IPG Media Lab one of the things we track intensely is the ways in which consumers adopt new media technology into their lives.  As consumers have more options to connect with content, we’ve noticed a trend towards fully mediated lives. Just as the Rotarians eliminated Polio, the…