Ipg Emerging Media Lab

The Future Of TV Starts With A Name Change

There comes a time where naming conventions seem to hold back progress.
 
If we still called music “cassettes” it would be hard to imagine the effect this would have had on the way products like iTunes or services like Spotify would have been developed…

Mobile advertising — turning the dream into a reality.

Since about 2005, every year has been the year when mobile advertising was going to explode.
 
In 2013 it’s expected Mobile Ad revenue will top $11.4bn after growing 20% in the last year, so it’s pretty safe to say we now live in a…

Superbowl Ads From The Eyes Of A Brit

Watching the Superbowl as a Brit it was hard to escape two overriding feelings.

One- The Superbowl doesn’t really seem to be about the sport, instead all those people clattering into each other are rather background to the whole thing…

Apple’s Gripgate saga deepens

Few things are as unnerving as an organization publicly improvising a PR strategy in the face of unexpected calamity. With BP, it took weeks to strike a sincere apologetic tone and admit wrongdoing. During the 2008 election when the Bristol Palin pregnancy story broke, it took…

Google wins big in Viacom vs. YouTube ruling

After three years of legal wrangling, Google has emerged victorious in a $1 billion Viacom lawsuit claiming the video site knowingly profited from copyright infringement. ThoughViacom has promised to appeal, the decision is a huge win for Internet…