Ipg Media Labs

YuMe and IPG Media Lab, recently partnered on a research project to track relative attention level to video advertising in a lean forward PC experience vs. a lean back TV experience. Specifically, we wanted to know:

1. Do people pay attention…

What’s in store for digital in 2011? Brian Monahan, EVP, Managing Partner, IPG Media Lab offers his prediction in an interview for Ad Vision—a month long video series produced by Microsoft Advertising.  Brian was one of 30 global advertising experts…

Originally published in Media Magazine.

A screen is defined as a surface where pictures can be projected for viewing. This term is not just related to media, it defines it; the screen is the membrane that “mediates” or stands…

Groupon is building an entire experience around these four simple words with a unique little app called Groupon Now. The idea is that users open the Groupon Now mobile application and are…

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CNET and the IPG Media Lab recently partnered on a research project to uncover how mobile apps are being used by consumers to make purchase decisions. The research specifically tested the CNET Reviews app to explore opinions, influence and opportunities for…

At the IPG Media Lab one of the things we track intensely is the ways in which consumers adopt new media technology into their lives.  As consumers have more options to connect with content, we’ve noticed a trend towards fully mediated lives. Just as the Rotarians eliminated Polio, the…