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Iwatch

IPG Media Lab in IPG Media Lab

Jul 29, 2014

Apple Reports High R&D Intensity, Indicates iWatch Launch

Apple released a new earning report last week, and everything seems pretty normal. But our friends over at Statista noticed that Apple reported a R&D intensity — the ratio between the company’s revenue and R&D expenditure — of…

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Jul 7, 2014

Apple Gearing Up For iWatch Launch

Apple has reportedly poached an sales executive from luxury watch brand Tag Heuer to help its upcoming launch of iWatch, which is rumored to be set for an October release. While Google is getting a head start over Apple in the smartwatch race, this move seems to…

IPG Media Lab in IPG Media Lab

Feb 3, 2014

Apple Testing Smartwatch Power Solutions

As hardware companies begin to jump onto the smartwatch trend, it’s only a matter of time until Apple launches its own. Consistent with Apple’s traditional emphasis on elevated product design, it appears the hardware giant has begun tackling a major pain…

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Feb 12, 2013

An Apple Watch?

The Lab is heading down the rumor mill along with the tech community after the NYT reported that Apple is developing a smart watch. The watch will likely feature all of Apple’s flagship services like Siri, apps and integrate with other Apple products. What’s interesting is that the Apple sources…