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IPG Media Lab
IPG Media Lab
The media futures agency of IPG Mediabrands
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What Susan Boyle and Japan can teach YouTube

The most popular video of Susan Boyle’s performance for Britain’s Got Talent on Youtube.com has amassed over 70 million views as of June 2009. Her outstanding performance on the popular TV show would have made her famous in the Great Britain, but it is…


Not “Made in Japan?”

“In order to understand the future of the mobile market in the US, look to Japan.” This has been the common perception for years, so recent numbers in the smartphone market pose an interesting question. North America saw a 78.7% increase in smartphone sales between Q2 of 2008 and Q2 of 2007…