Josh Lovison

The hidden dangers of “life gaming”

I recently spoke to a class at USC, and in the Q&A afterward was asked a very interesting question: “Do you think everything will be a game?” It’s a question I’ve been pondering for a while, but actually being asked by someone forced me into an answer. Before sharing…

Motion-based marketing moves forward

Humanity has come to an intriguing crossroads. Our technology is evolving faster than ever, and yet the human experience hasn’t changed much since the golden age of Rome. We stand on the verge of a collision between these two worlds as our technology becomes…

Get rid of the “TV” from “3D TV”

Walking around CES, one thing was very clear: The consumer electronics industry is betting big on 3D. Many approach the promise of 3D with a very bullish perspective, but I tend toward a bearish outlook.

2010 will be a transformative year for technology

We believe 2010 will be a transformative year for technology that will likely impact the consumer experience dramatically for the next decade. Not since 1999 have consumers, techies, and marketers had so many reasons to celebrate. That was the…

Best of ’09: Smartphones killed the email star

From our 2009 best-of the IPG Lab blog series:

Email marketers are in a dire situation. Many of them don’t know it yet. One of the major activities for smartphone users involves checking email. For marketing emails, while…