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IPG Media Lab

The media futures agency of IPG Mediabrands

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Jun 2, 2017

Dunkin’ Donuts Tries Out Branded Selfie Lenses On Snapchat & Kik

What Happened
In honor of the National Donut Day, Dunkin’ Donuts became the latest brand to experiment with sponsored selfie lenses, a novel, camera-based ad unit that has been gaining traction among brands seeking to…

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Sep 29, 2016

Kik Introduces Concierge Bots That Chime In To Help You Shop

What Happened
Kik users will soon find themselves talking to more than one chatbot in one conversation as the popular messaging app launches “concierge bots” today. Designed to be like a friend helping you shop for clothing…

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Jul 8, 2016

Kik Introduces An “Invite” Feature To Help Bots Go Viral

What Happened
Kik added a new feature for its chatbots on Friday that allows users to invite their friends to try them out. The Canada-based messaging app launched its Bot Shop in April and has since accumulated over 70 available…

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May 20, 2016

Why Paramount Created Teenage Mutant Ninja Turtles Chatbots On Kik

What Happened
To promote the upcoming Teenage Mutant Ninja Turtles movie, Paramount Pictures is jumping in on the chatbot craze with four bots on popular teen chat app Kik which allow users to chat with the four…

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Apr 5, 2016

Messaging App Kik Launches Chat Bot Shop

What Happened
Kik, a messaging app popular among teens in North America, has officially launched an in-app store for chat bots today. Aiming to build out its platform and attract more brands and publishers, Kik now allows developers to use Kik’s API to create…

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Feb 4, 2016

Messaging App Kik Introduces Branded GIFs

What Happened
On Wednesday, messaging app Kik introduced branded GIFs to its platform, as an extension of its emoji keyboard. The first two brands that signed on are Paramount Pictures and WWF, which will start providing GIFs of Zoolander 2 and cute…

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Jan 14, 2016

Kik Partners With MediaBrix To Incentivize Ad Viewing

What Happened
Kik, a messaging app popular among teens, has struck a partnership with MediaBrix, an in-app ad platform, to help it deliver brand messages in a fun way. The plan is to reward users with Kik points, which can be used to…

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Aug 19, 2015

Why Kik Raised $50 Million From Tencent

What Happened
Tencent, one of the biggest internet company in China, has invested $50M in Kik, the Canadian company behind the messaging app of the same name. By working with Tencent, maker of the immensely popular Chinese messaging app WeChat, Kik will no…

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Oct 9, 2014

We Won A Smarties Award!

We here at the Lab are very delighted and honored to learn that our previous campaign for One Direction on the popular messaging app Kik has earned a Smarties Award from the Mobile Marketing Association. The Smarties Awards recognize the most effective mobile marketing campaigns…

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Aug 20, 2014

Snapchat To Add News And Ads

According to The Wall Street Journal, Snapchat is planning to broaden its offerings with video clips, news articles, and ads. It is reportedly in talks with advertisers and media companies about a service called “Snapchat Discovery” that would support such content.