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Read original story on: The Verge

Back in May, Snapchat CEO hinted at retiring “pressing down to view”, a staple feature for the popular messaging app besides overlaying texts and disappearing photos. Now with the updated…

Read original story on: Wired

Instagram has been making strides in making its platform more brand-friendly, and earlier this week, the photo-sharing social media debuted two new features that…

Read original story on: VentureBeat

Today Foursquare unveiled its newest ad platform, Pinpoint, which enables brands to target Foursquare users based on where they’ve been. The platform isn’t limited to…

Read original story on: Street Fight

The National Retail Federation estimates that the average American will spend $77.88 on Super Bowl-related spending this year. And this year, mobile, specifically…

Read original story on: Street Fight

Vistar, a digital out-of-home startup, wants to use their data to map of consumer behavior in the real world. Through a partnership with AirSage — one of few startups that…

Roximity is a leader in the emerging space of “hyperlocal retail”: using its state-of-the-art beacon technology, the company aims to understand consumer behavior and advertising effectiveness at shelf. In the past two weeks, Roximity has released a new generation of beacon…

The Lab is very happy to report that our parent agency Interpublic has taken a minority stake in Placed, the Seattle-based mobile attribution company that we just featured in our partner spotlight last week. Placed measures mobile…